Enterprise Business Optimization
Shape Telecom, designed specifically for the Telecom Industry provides advanced insights to ascertain cost and profitability of the customer segments, marketing campaigns and services.
By processing and integrating events generated from a variety of service platforms into its unique data repository, Shape Telecom is perfectly positioned to deliver a unified 360-degree view of the customer, enabling service providers to properly apply segmentation rules; focusing on the real value of each customer segment.
By cross-referencing customer activity, the solution identifies correlation between behaviour and/or customer preferences, facilitating the creation of new offers for improved customer retention.
Campaign impacts are tracked automatically in SHAPE Telecom, by analyzing and comparing target and control group’s behaviours. Business Dashboards can easily be created for end-users to track main business indicators.
Users simply choose which business indicators are required to setup a chart from the available fields list and then customize the layout to present results focusing on five different areas.
Data Quality module
Churn Prediction models
Behavioral Segmentation Models