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ACM

Create your own campaigns in a single and intuitive platform

BUSINESS BENEFITS

  • Increase value, revenue and results

Through campaigns that allow you to maximize objectives and indicators (customer loyalty, churn reduction, behavior shaping, among others).

 

  • Quality of Experience

Ensure high levels of QoE through personalized campaigns.

 

  • Improve partners’ collaboration and create broader campaigns that promote cross-selling.

 

  • Reduced campaign launch time-to-market, even when launching highly sophisticated campaigns

Due to a friendly interface that allows the reuse of existing campaigns’ settings.

 

  • Decrease OPEX

Through a fully integrated and centralized infrastructure that supports campaigns, rewards and notifications.

ARCHITECTURE

ACM comprises four applications: the Campaign Designer, the Campaign Real Time Execution Engine, the Operation and Administration Console and the Campaign Performance Tracking.

DESIGNER

Creates, manages and launches campaigns. With an intuitive interface and distributed via Intranet, it doesn’t require any specific installations, which facilitates its distribution and upgrade. A collaborative configuration environment, supporting multiple campaign deployment schedules, provides additional flexibility and the necessary freedom to perform marketing day-to-day tasks.

 

REAL TIME EXECUTION ENGINE

Specializes in the execution of campaigns. Supports upgrades without downtime and has fault tolerance mechanisms, offering Service Providers a new level of robustness in this kind of application. Allows the interaction with various channels and platforms across multiple technologies to ensure effective customer analysis, reward attribution and the offering of products and services in particular situations.

 

OPERATION AND ADMINISTRATION CONSOLE

Application that centralizes all operation and administration tasks of ACM business applications. With this tool, users can manage the application’s instances and configurations. Changes at the logging and log tracing level can also be performed in runtime by the console.

 

PERFORMANCE TRACKING

Application oriented to the analysis of campaigns’ performance. This platform allows users to obtain a fast insight on the business performance of the campaign, allowing faster decision making.

MAIN FEATURES

FLEXIBILE AND FRIENDLY DEFINITION OF SEGMENTATION GROUP

 

  • Segmentation groups determine the eligibility conditions for client enrolment in each campaign, as well as the conditions of certain decisions regarding campaigns (e.g. rewarding).

 

FLEXIBILE AND AGILE IN CAMPAIGNS’ CONFIGURATION

 

  • Allows the Service Provider to set the campaign’s execution schema, referring to all situations and conditions under which a customer can be involved in a particular campaign and what happens in each received event.

 

BUSINESS INTELLIGENCE WITH ANALYTIC CAPABILITIES

 

  • ACM offers a set of reports and dashboards to track campaign progress, such as customer transitions reports, rewarding reports and business result reports.

 

MULTIPLE REWARD MODELS SUPPORT

 

  • ACM supports different types of reward models, such as the immediate rewards, parceled rewards, queue rewards or reward bags (groups of rewards).

 

BUILT IN CUSTOMER BEHAVIOR METRICS CALCULATION

 

  • ACM can calculate internal customer metrics based on received events (that become variables on segmentation rules). Examples: the total value of purchases from a customer; date of last top-up or payment made by the customer.

 

MANAGING INCENTIVE PROGRAMS

 

  • Allows the Service Provider to set up non-occurrence triggers, for example, if the customer has not made any payments in the last 5 days, or the customer has not rented more than 4 digital films in less than 15 days. When the non-occurrence of the event is checked, an action can be performed, like sending a notification, a campaign enrolment or even granting a reward.

 

SUPPORT METRICS AND TRIGGERS

 

  • Allows the Service Provider to configure actions in accordance with metric values analysis. For example, if the customer has made 5 purchases in 7 days, ACM will give the customer a benefit (credit) in a monetary value or loyalty points.

 

GRAPHICALLY RICH APPLICATIONS

 

  • Streamline and facilitate configuration processes with intuitive back office tools, monitoring and integrated control of the entire solution through graphical consoles.
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