Create your own campaigns in a single and intuitive platform
Through campaigns that allow you to maximize objectives and indicators (customer loyalty, churn reduction, behavior shaping, among others).
Ensure high levels of QoE through personalized campaigns.
Due to a friendly interface that allows the reuse of existing campaigns’ settings.
Through a fully integrated and centralized infrastructure that supports campaigns, rewards and notifications.
ACM comprises four applications: the Campaign Designer, the Campaign Real Time Execution Engine, the Operation and Administration Console and the Campaign Performance Tracking.
Creates, manages and launches campaigns. With an intuitive interface and distributed via Intranet, it doesn’t require any specific installations, which facilitates its distribution and upgrade. A collaborative configuration environment, supporting multiple campaign deployment schedules, provides additional flexibility and the necessary freedom to perform marketing day-to-day tasks.
REAL TIME EXECUTION ENGINE
Specializes in the execution of campaigns. Supports upgrades without downtime and has fault tolerance mechanisms, offering Service Providers a new level of robustness in this kind of application. Allows the interaction with various channels and platforms across multiple technologies to ensure effective customer analysis, reward attribution and the offering of products and services in particular situations.
OPERATION AND ADMINISTRATION CONSOLE
Application that centralizes all operation and administration tasks of ACM business applications. With this tool, users can manage the application’s instances and configurations. Changes at the logging and log tracing level can also be performed in runtime by the console.
Application oriented to the analysis of campaigns’ performance. This platform allows users to obtain a fast insight on the business performance of the campaign, allowing faster decision making.
FLEXIBILE AND FRIENDLY DEFINITION OF SEGMENTATION GROUP
FLEXIBILE AND AGILE IN CAMPAIGNS’ CONFIGURATION
BUSINESS INTELLIGENCE WITH ANALYTIC CAPABILITIES
MULTIPLE REWARD MODELS SUPPORT
BUILT IN CUSTOMER BEHAVIOR METRICS CALCULATION
MANAGING INCENTIVE PROGRAMS
SUPPORT METRICS AND TRIGGERS
GRAPHICALLY RICH APPLICATIONS